CORE COURSES

Students will take three core courses, with JRLC 3850 and JRLC 4800 required for all Sports Media Certificate students.

Core course 1: Introduction to Sports Reporting and Writing (JRLC 3850)

This course introduces students to the concepts and skills necessary to multimedia coverage of sports events. Students cover high school, college and professional sports events as part of the coursework. Topics and competencies covered include: statistics, sources, interviews, game preparation, sports style and grammar guidelines, ethics and conduct, blogs, deadline writing, social media, infographics, basic photo and video, and profile writing.  
    • Next offered: Spring 2021
    • Prerequisites: None, but students must apply to get into the class. Applications will be taken every fall semester.
 

Core course 2: Multiplatform Storytelling for Sports (JRLC 4800)

This course teaches students to tell a variety of sports stories — including profiles, trend stories and insider analyses — across digital platforms. Students work extensively with text while also gaining competency in audio, infographics, photo and video. Emphasis is on storytelling, although familiarity and basic proficiency with the various platforms is a primary course objective.  
    • Next offered: Fall 2020
    • Prerequisites: JRLC 3850
 

Core course 3: Sports Broadcast and Production, Social and Digital Media Production for Sports, Sports Enterprise Reporting and Writing OR Sports Media Relations 

Students choose one of these four courses, depending upon the sports-media specialty they want to pursue.    

Sports Broadcast and Production (JRLC 5820)

Students learn how to produce live sports events and a weekly sports studio show. Students work behind and in front of the camera at high school sports events to produce livestream broadcasts. In addition to learning how to do play by play, color commentary and sideline reporting, they work in various production roles and generate in-game graphics and game-related social media content. For the weekly studio show, students create content through reporting and research. In addition to production roles, they work as hosts, analysts and features reporters. The course includes background on the history of sports broadcasting and sports media partnerships as well as trends in broadcast sports media.  
      • Next offered: Spring 2021
      • Prerequisites: JRLC 3850, JRLC 4800 (or by permission of instructor)

Social and Digital Media Production for Sports (JRLC 5750)

Students learn how to produce compelling sport-related content for social and digital media through real-world experience. They study how social and digital content affect audience engagement and how these platforms have changed how sports content is created. They analyze how sports media outlets, teams, leagues, athletes, and other stakeholders use and evaluate the use of social media. They explore the efficacy of social and digital content in sports-related crisis communications.  
      • Next offered: Spring 2021
      • Prerequisites: JRLC 3850, JRLC 4800 (or by permission of instructor)

Sports Enterprise Reporting and Writing (JRLC 5800)

This course focuses on in-depth reporting and interviewing competencies, as well as advanced writing practices. Coursework is designed around one or two sports enterprise projects, usually in collaboration with professional media outlets. The projects provide a laboratory setting for working with investigative reporting tools — such as data gathering and analysis — for developing long-form writing skills, and for experimenting with various story-presentation platforms.  
      • Next offered: Fall 2020
      • Prerequisites: JRLC 3850, JRLC 4800 (or by permission of instructor)

Sports Media Relations (JRLC 5810)

Students interested in sports communications/media relations learn how to build relationships, make story pitches and produce multimedia content tailored to sports-information needs. They also develop skills in effectively using social media and managing in- and out-of-game media demands during a sports event. The course explores these concepts through real-world experience: Students who took the course in Maymester 2017 worked with the UGA Sports Communications department as UGA hosted the NCAA tennis championships.  
      • Next offered:TBD
      • Prerequisites: JRLC 3850, JRLC 4800 (or by permission of instructor)
     

TOPICS COURSES

Students will take two topics courses from among the choices below.

Sports, Media and Society (JRLC 3800)

Students learn how sports, and the media coverage of sports, can reflect and drive social and cultural change. Course material spans historical and contemporary perspectives. Students critically analyze the intersection of sports and politics; sports and economics; sports and religion; sports and civic pride and national identity; and sports and LGBT, race and gender issues. Students gain a working knowledge of U.S. sports history over the last century, as well as an understanding of how the media affect the impact that sport has on cultural progression.  
      • Next offered: Fall 2020
      • Prerequisites: None; open to all UGA undergraduates

Advanced Topics in Sports Media (JRLC 5880)

These courses focus on topics central to a deeper understanding of issues that influence or converge with sports and/or sports media. Examples include sports law, sports analytics and economics, social change in sports, sports integration, race and gender in sports, and social media in sports. Course titles already offered include “Performance and Health Issues in Sports for Media,” “College Sports and the Media,” and “Sports Communications” (this one is ongoing, offered through the Grady College AD/PR department).  
      • Next offered: TBD
      • Prerequisites: Varied; check with department and/or instructor
  Students also can fulfill the topics course requirement through select offerings in the Sport Management program in the Department of Kinesiology. Acceptable selections are courses that examine topics in the broad sense of sport, rather than topics related only to sport management. Some possibilities: Philosophy and Ethics in Sport (KINS 3415); Managing the Legal Aspects of Sport (KINS 3420); Sport and the Black Culture (KINS 3580); Sport Finance (KINS 4520); Social Aspects of Sport (4820); Sport Policy and Governance (KINS 4830). Courses that focus primarily on sport-management skills, such as Sport Event Management (KINS 4840), do not fill this requirement. You must obtain a POD in order to register for courses in the Department of Kinesiology. Please contact Grady Sports Media Professor Carlo Finlay at carlof@uga.edu for details. At least one of the two topics courses should be 4000 level or above. Check with Prof. Finlay for approval of any non-JRLC courses.        

CAPSTONE COURSE

Sports Media Capstone (JRLC 5900)

This required course, in partnership with a professional organization, allows students to explore their specific sports media interests and possible career paths in a real-world setting. Course instructors provide learning parameters and objectives for the students’ supervisors. The supervisors give critical feedback on student work as the term progresses. Students learn to apply their knowledge and skills in a professional environment. They also learn to adapt to daily demands in the ever-evolving sports media industry.  
    • Next offered: Ongoing
    • Prerequisites: JRLC 3850; JRLC 4800; JRLC 5800 or ADPR(JRLC) 5810 or TELE(JRLC) 5820 (or by permission of instructor)